摘要:企业战略实现过程中,多数企业会寻求外部第三方专业机构进行支持和协助,包括培训、咨询、顾问和教练等方式。在诸多第三方协助企业战略实现过程中,不同方式产生不同的价值,对企业战略实现也起到不同的作用。私董陪跑模型的提出时间为2016年,由殷海江博士在从事私人董事会2年的实践后提出。其核心理念是围绕企业战略实现为核心目标,借助一对一教练、团队教练和组织教练的方式。创新的整合私董陪跑模型,经过三年实践后,于2019年3月将该模型申请中国国家知识产权并成功。私董陪跑模型由教练团队入驻企业,采取私董陪跑五步曲,即CEO使命发现、基于愿景的战略规划、战略实现关键任务梳理、盘点并匹配战略实现团队、陪跑战略实现关键任务,从而完成企业的战略实现工作。从2019年开始,截止2022年年底,殷海江博士借助私董陪跑模型,助力一家年营收近2亿元的零售企业在新冠疫情背景下逆势增长,取得战略转型成功。私董陪跑模式属于全球创新,也是唯一将一对一教练、团队教练和组织教练融为一体的教练模型。虽然从发现并建模再到实践,只有6年的时间,但是该模型助力企业战略实现的有效性达到100%,值得研究和推广。
关键词:教练技术;创新;战略实现;私董陪跑
Abstract: In the process of implementing corporate strategy, most companies will seek support and assistance from external third-party professional organizations, including training, consulting, consulting, and coaching. In the process of various third-party assistance for enterprise strategy implementation, different methods generate different values and play different roles in the realization of enterprise strategy. The proposal of the private board running model was put forward in 2016 by Dr. Yin Haijiang after 2 years of practice in the private board of directors. The core concept is centered around achieving the core goal of corporate strategy, utilizing one-on-one coaching, team coaching, and organizational coaching. After three years of practice, the innovative integrated private board running model was successfully applied for Chinese national intellectual property rights in March 2019. The private director accompanying running model is established by a coaching team stationed in the enterprise, adopting a five step process of private director accompanying running, namely CEO mission discovery, vision based strategic planning, strategic implementation key task sorting, inventory and matching with the strategic implementation team, and accompanying the key tasks of strategic implementation, in order to complete the strategic implementation work of the enterprise. From 2019 to the end of 2022, Dr. Yin Haijiang helped a retail enterprise with an annual revenue of nearly 200 million yuan to grow against the trend in the context of the COVID-19 epidemic with the help of the private director running model, and achieved success in strategic transformation. The private coaching model is a global innovation and the only coaching model that integrates one-on-one coaching, team coaching, and organizational coaching. Although it only takes 6 years from discovery and modeling to practice, the effectiveness of this model in helping enterprises achieve strategic goals has reached 100%, which is worth researching and promoting.
Keywords: Coach Skills; Innovation; Strategic Implementation; Private Director Accompanies Running