摘 要：
随着科技的发展，AI技术在非物质文化遗产领域有着广泛的应用和深远的影响，本文以湘西苗寨的文旅创意产业为背景，探讨AI如何赋能非物质文化遗产的传承。通过对湘西苗寨文旅创意产业的实地调研和深入分析，本研究构建了一个以AI技术为核心的非遗文化传承模式，包括非遗数据收集、非遗知识的AI挖掘、非遗文化的AI展示与传播、非遗文化的AI创新四大部分。研究发现，AI不仅可以通过大数据和深度学习等方式大幅度提升非遗文化信息的收集和分析能力，还能通过多媒体等形式鲜活展示非遗文化，吸引更多的观众，进而提高非遗文化的传播效率，同时也为非遗文化的创新提供了更多的可能性。此外，AI还能促进文旅创意产业和非遗文化的融合，打造更具吸引力和竞争力的非遗产品，进一步推动非遗文化的传承和发展。研究结果可为非物质文化遗产的保护和利用提供新的方向和思路。
关键词：非物质文化遗产传承; AI赋能; 湘西苗寨; 文旅创意产业
Abstract:
With the development of technology, AI technology has a wide range of applications and profound impacts in the field of intangible cultural heritage. This paper, based on the cultural and tourism creative industry of the Miao villages in Xiangxi, explores how AI empowers the inheritance of intangible cultural heritage. Through field research and in-depth analysis of the cultural and tourism creative industry in Xiangxi, this study constructs an AI technology-centered model for the inheritance of intangible cultural heritage, which includes four major components: collection of intangible cultural heritage data, AI mining of intangible cultural heritage knowledge, AI display and dissemination of intangible cultural heritage culture, and AI innovation of intangible cultural heritage culture. The research finds that AI can significantly enhance the collection and analysis capabilities of intangible cultural heritage information through big data and deep learning, and can vividly showcase intangible cultural heritage through multimedia forms to attract more audiences, thereby improving the dissemination efficiency of intangible cultural heritage. At the same time, it provides more possibilities for the innovation of intangible cultural heritage. Moreover, AI can promote the integration of the cultural and tourism creative industry with intangible cultural heritage, creating more attractive and competitive intangible cultural heritage products, and further advancing the inheritance and development of intangible cultural heritage. The findings can provide new directions and ideas for the protection and utilization of intangible cultural heritage.
Keywords: Inheritance of intangible cultural heritage; AI empowerment; Miao villages in Xiangxi; Cultural and tourism creative industry
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